Search Engine Optimisation is the process though which search engine sites such as google rank site appearances every time someone does a search online. SEO is a crucial tool for any business that is seeking to grow its online presence.
With a clear plan, any business can reap the many benefits that come with getting SEO right. SEO is the single most effective tool especially if your plan is to acquire new customers. It strategically positions your site to your target clients. Coming up with a great SEO strategy calls for thorough research and a clear understanding of how to use key words.
Here are great tips to get yo started.
- Get rid of anything that slows down your site
- Link your site to others that have relevant content
- Write engaging content that resonates with your target audience
- Let other relevant sites to link to your site
- Make use of web analytics; this helps when you want to know what’s working and what’s not
- Be creative with meta descriptions for all the pages
- Build momentum through social media
- Get your keywords right