If you have been struggling to achieve your site’s ranking on search engine sites, there are a few things you haven’t done right. However, all is not lost, you need to go back to the drawing board and come up with a fresh plan that will help you achieve your SEO goals. Always remember that SEO trends keep changing; it can actually be quite a task keeping up with the changes.
Here are great tips to help you improve your site’s ranking.
Relevant content: There is no any other way about it, quality content means better ran
king. If you want Google to optimise your site, be creative in the kind of content you come up with. Put yourself in your target customer’s shoes and imagine the kind of content they would be interested in.
Update your content: To be relevant always, make sure your content is regularly updated. You can’t have same old content and expect to have better rankings. Fresh content will always out-rank stale and tired content that has lost relevance.
Keep your metadata fresh: This is the information that describes what content each an every page of your site has. Keep you metadata fresh as time goes by to ensure consistency and relevance.